BUSINESS PODCASTS FOR CHALLENGER BRANDS
Audio • Video
Let's collaborate to launch a whole new, original content offering for your brand. Make your lifestyle brand a real part of your audience's lives.
CONCEPT & STRATEGY DESIGN
Start with Strategy
We’ll conduct deep and rapid research of your competitors, your industry’s marketing trends, and your existing content, then we’ll interview your most innovative employees to design a podcast strategy that is customer-centric, on-brand, and yet unique in format and style.
We focus on audio content for Phase I, but Phase II is how that content is repurposed with visuals for YouTube and on your website for a more engaging experience.
Discovery & SOCIAL Optimization
Stand Out in a Sea of Sameness
No more boring blog posts. No more articles or FAQ content that is only aimed at education. It’s time to produce stellar, modern content that is optimized for organic discovery, presented in a way that attracts and funnels your target audience to buy.
Your podcast content is the first step. It leads to video excerpts, checklists, how-to video tutorials, and thought-provoking bonus content, including entertaining and interactive case studies.
EDITORIAL CONTENT CALENDAR
Look Beyond the Launch
Too many companies dump all their energy into launching a new website, a new content marketing initiative, or a single new product. Their budgets are sunk in hopes that the first week takes them to the Promised Land.
We’ll help you build an ongoing editorial content calendar that not only grabs attention early, but is nimble, optimized, engaging, and built to deliver social and organic traffic over a long period of time.
Full Production & Publishing
Full Audio & Video Production
We’ll partner with you to make your ongoing content creation easy, simplifying the process, taking tedious tasks off your plate, and even taking ownership of the full strategy, scriptwriting, production and editing process to free your team up to plan promotional activities.
Professional content strategy, combined with production and editing services, along with marketing savvy and digital expertise to make sure your brand delivers content and an experience like no other.