STRATEGY

Podcast Strategy Design Process

Competitive Review

We’ll conduct deep but rapid research of your competitors, shows that would compete for listener attention, and your industry’s marketing trends.

Brand & Employee Reviews

We’ll talk to three employees who represent your firm’s best creative potential, creative briefs, and tone of voice documents for branding alignment.

Concept Presentations

We’ll provide three concepts for show formats with titles, segment ideas, and potential episode ideas based on the show formats presented. 

Segment Design

After selecting your show’s concept, we’ll collaborate to finalize segments for episodes — recurring each episode or periodically recurring.

Launch Plan

We’ll collaborate with your marketing team on important elements to include in your show’s launch or relaunch to maximize listeners and subscribers.

Measurement Alignment

It’s important to align on KPIs for your podcast to ensure your brand gets a measurable lift in attention, consideration, and inquiries.

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